Hey there, I’m Frankie, the founder of frankly. I’m a sucker for a basic tee, a wholesome morning routine and the people who keep me sane. And, yes, an Aperol spritz!   

I'm big on comfort and the simple things in life. And so is franklythelabel.

In a world that moves too fast, I believe in the power of taking a step back. Slowing down. Being ourselves. That’s why I wanted to create a capsule wardrobe that connects fashion and mindfulness.

I love fashion. How we choose to dress allows us to feel safe, express
emotions, try something different, and ultimately, be our true selves.

At frankly, we create clothing to nurture how we want to live through what we wear.

frankly is about slowing things down and embracing the beauty of simplicity. Our paced and limited collections include elevated, timeless, quality pieces crafted with
intention and designed for anyone who seeks comfort, connection and quality in their wardrobe.

We work closely with our team in Bali to nurture a production process that prioritises sustainability for both people and our planet. We strive to leave our planet healthier than we found it.

‘frankly’ creates clothes to live in. Pieces that make you and even the people around you feel good.

Wholeheartedly, we want you to believe that you are your home.

frankie x